MyMax is able to operate as both a contactless smart card and reader terminal with a connection to a mobile phone. This powerful concept opens up new opportunities for many players to immediately develop NFC applications and services using the widest possible range of mobile phones: from service providers, transport operators, network operators and payment providers.

The main application areas where MyMax can be used are:

• peer-to-peer, where MyMax is used to enable communication between two mobile devices for sharing information between people including business cards, social networking and also for payment.

• payment & ticketing, where MayMax can build on the smart ticketing and electronic payment infrastructures

• service initiation, where the user touches a MyMax enabled device against an NFC

• service initiation, where the user touches a MyMax enabled device against an NFC tag, which then transfers a small amount of information, such as lines of text, a URL(Web address) or the registration of presence of someone at a location.